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Some Cool Marketing Ideas for Small Business Ventures

by Mike Jerome

The 21st century and the worldwide recession have definitely put the cat among the pigeons where small business is concerned but there are plenty of simple no-cost and cheap solutions for small businesses to maintain and even increase share of the market. As small shops find they can't compete against giant conglomerates they inevitably fail, unless they can offer more to their clients. This is done by smart promoting and offering price and a better experience to the client.

Hence what's the solution to this worrying problem will our only choice be to shop like drones in these giant warehouses?

If you're the owner of a bricks and mortar specialist store like a camera shop or a tool store chances are you are battling to generate revenue by cutting margins and expenses drastically. This country has to get back to offering value in the shape of fantastic post-sale and pre-sale customer service, offer experience and employ folks who know what they are doing, not someone that has neither initiative, character nor experience.

Look at what the major chains do Not offer and you will see that shopper service is a thing of the past, their stores all look the same and if they haven't got what you want, you are sunk. Local businesses are what make a community and folks who've chosen to start their own businesses have a fondness for what they do and they really like to help when was the last time that happened in your local Wallymart?

Google is doing everything to encourage small local businesses to get a website. If you've a highly specialised business your website can instantly become number one when someone searches for Your Town and your consultant service. Just this simple low cost promoting solution can bring in lots of new shoppers. For a small fee you can be listed in local directories, your local Chamber of Commerce and on Angie's list, which will add up to more visibility and less cost than any expensive mag or weekly newspaper ad, and do not forget mobile web access.

Beginning and maintaining a website is not complicated or expensive, these days a fascinating Wordpress site can be built in under 2 hours all that it costs is monthly hosting and a site name fee. On a local strip I lately asked 11 small business owners if they had an internet site and only one expounded yes. If you would like to kick off your own business the market is wide open to help these people out and make yourself a great living, I just wish I had the time.

All a small local business needs is a Google map of where they are a page explaining what they do, a section that gives opening hours and contact data, some great photos and perhaps a history of the business and that's it! Add an opt in box and a once a month newsletter can go out, chits can be despatched and sales announced, and with the addition of some affiliate advertizing the site can actually make the business owner some money even after covering the minor costs involved.

Online businesses have a much harder time getting themselves to the apex of the search website lists. They have harder competition and have to deal with back linking, article writing and S.E.O and dozens of other marketing methods they must employ to be successful. A small local business blog built on WordPress can also serve as a means for customers to ask about services and products as well , cutting back on incoming telephone calls that always come when making an attempt to handle other customers. It's all about attraction promoting and getting business back to how they should be unique, helpful and informed businesses with excellent client service that provide an pleasurable shopping experience for all who walk through the door.



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New Unique Article!

Title: Some Cool Marketing Ideas for Small Business Ventures
Author: Mike Jerome
Email: adsites@uberarticles.com
Keywords: internet marketing,online marketing,marketing
Word Count: 645
Category: Marketing
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