What is the backbone of Solavei
by Mogie Patton
Former Motricity CEO Ryan Wuerch is getting back in the wireless game with the upcoming launch of Solavei, a mobile virtual network operator with an unusual business model that will use its customers to tout its $49 per month unlimited voice, text and data plan to their friends and earn extra cash in the process.
The MVNO will operate on T-Mobile USA's GSM network. Consumers will spend a $49 start-up fee and then $49 monthly for service. They can use their existing unlocked GSM cell phones or obtain an unsubsidized device from Solavei, which will range in price tag from $160 to $500. The very first device will be the HTC 1, however the organization will even sell one from ZTE.
The service is currently in beta mode with about 2,000 users. Another 12,000 people have signed up to join when Solavei officially debuts at the end of September.
In accordance with Solavei's Head of Products Jim Ryan, yet another former Motricity executive and also the previous vp of information at AT&T Mobility (NYSE:T), the basic benefit proposition for the business is the fact that individuals are totally hooked on information, yet data keeps obtaining more costly. "We saw this being an possibility. How should we do this better than a mobile service provider?" The conclusion was to get rid of some of the costs by not providing mobile phone subsidies, reducing customer care costs by delivering the ability online, and acquiring rid of marketing and advertising costs by having the consumers sell the service to their friends. "We will establish a social marketing community that appreciates individuals engagement," Ryan said.
That participation from customers is what makes Solavei different from other low-cost MVNOs. Since the company relies on customers to sign up other customers, Ryan said Solavei will pay each customer $20 for each "trio" or three customers that they sign up. Customers will also get paid when the people they sign up then sign up others.
Ryan declared that the business intends to target the 70 million or more prepaid wireless subscribers at present in the U.S., but he also considers opportunity in other areas, including folks that are coming off postpaid contracts. Furthermore, he expects some people will likely escape their commitment with their existing operator after they understand that they are able to possibly earn the money back they lose from breaking their agreement by referring Solavei to their buddies.
Solavei is well backed, having just sealed on its next round of financing; the business is valued at more than $120 million. Additionally, it comes with a high-profile board of advisors which includes David Limp, v . p . of Amazon, John Miller, primary digital officer at News Corp., and Sue Nokes, the previous COO of T-Mobile USA.
Looking to find the best deal on <a href='http://49cellphone.com/solavei-puerto-rico-ryan-wuerch'>Solavie</a>, then visit Solavei Savings to find the best advice on a phone or the <a href='http://49cellphone.com/solavei-espanol//'>Solavei Puerto Rico</a>.
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New Unique Article!
Title: What is the backbone of Solavei
Author: Mogie Patton
Email: marty@l-msolutions.com
Keywords: htc,samsung,android,Solavei,t-mobile,cell phone,cell phone service,cellular industry,business
Word Count: 452
Category: Business
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