What can a Lead Generation Website do to enhance my Business?
by Mike Jerome
A lead generation website is built to prompt people to make inquiries or opt-in to receive additional information about your products or opportunity.
Consideration should always be given to the programme you use to generate e-mails when building a lead generation website.
Leads Generation Websites use Autoresponders
AWeber is a good choice for setting up an email system but there are lots of other excellent companies that will handle your e-mails these systems are designed to send out a collection of e-mails to anyone who signs up on your site. Most autoresponder systems utilize a double opt-in process that will keep you in compliance with the Can Spam Act. When prospects are asked to confirm their opt-in requests, sadly many do not.
E-mails should be written in a way that provide interesting and beneficial info and not just be a selling spiel. Consider the e-mails you get. How long do you stay on a list that bombards you daily with sales messages and not much else?
Take into consideration the information you're going to request in your opt-in box. Folks are sceptical of giving out too much info initially, at least get the subscriber's first name and their e-mail address naturally, and you could add a field to find out precisely what they are fascinated by. As an example you may have a drop-down box that lists the products on your site, you can then build lists and send relevant information about the product the subscriber has an interest in. So if you have a dozen different products you might build 12 different lists, every one aimed at each express product.
Pay plenty of attention when writing your emails, when you set up a sequence of mails in your autoresponder system, they should be checked and re-checked. Typos give the impression that you're sloppy and many people will not read an e-mail that is 3 feet long. Your email should be accurate and topical and written in short paragraphs with lots of white space.
It won't take long for you to build a respectable list at which point you can send out a once per month newsletter through your auto responder system letting subscribers know about the latest news in the industry or about new products or services that you are offering.
Always address your customer by his or her first name many make the mistake of not filling in that field and consequently subscribers are addressed as "dear subscriber" which isn't very private - you should always compose an email as if you are writing to a pal and never use direct commands like "buy this" or "you must get this". The most useful way to get a sale is to help someone with their issues by giving them helpful info, and offering something free like an electronic book is always welcomed.
Everything that you send to your subscriber should have value and be applicable. If all of a sudden your unsubscribe list goes off the charts then that's fair alert that you've done anything wrong, although you will always have a certain number of unsubscribers.
Your lead generation website is only a platform for your e-mail and autoresponder system. But you won't be well placed to generate leads without an auto-responder. Take time to get yourself up to speed with the system you choose and experiment to see what is best for you. Do not send out a selling spiel to your subscribers too often. Be useful. Find out how to build relations. Offer value and encourage participation and feedback.
The fantastic thing about an effectual autoresponder system is that it never sleeps!
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New Unique Article!
Title: What can a Lead Generation Website do to enhance my Business?
Author: Mike Jerome
Email: adsites@uberarticles.com
Keywords: lead generation website,mlm lead generation,internet marketing,online marketing,network marketing,marketing
Word Count: 603
Category: Marketing
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