Do You Believe Company MLM Training Is Enough?
by Brad Near
Your success lies in your MLM Training. The question is if this is better when delivered by the company or when it's delivered by a field leader?
My first MLM recruiting meeting was interesting. The focus was entirely on getting you signed up. When I asked them about the training and the plan for helping me achieve my dreams I was told that the company provided all of that. Just sign up. Well, that was a turnoff for me.
After I got involved in the industry I became sensitive to the fact that every person I persuaded to join me had their hearts and souls filled with hope. This was an enormous responsibility that I just couldn't take lightly. Without good training I knew they were on the road for failure.
Few I have brought into this industry had the skills, past experiences, attitude or commitment needed for true success. However, they ALL had hope for a better life. The light went off immediately; every person I brought into this industry required that I bring them the tools and MLM Training for success. Their success was now my responsibility.
Before I joined the industry I reviewed several companies. I discovered that the majority of field leaders were simply signing up new members and turning over to the company training. Clearly this was a recipe for failure.
Few companies have been created or are now managed by people who have been in the field. Amazingly, members of the executive staffs sit down and attempt to write training for new members. That just doesn't work. FIELD TRAINING HAS TO BE PREPARED BY FIELD LEADERS. There's no other way.
If your company is like most companies they are promoting features. Features of their compensation plan, bonus programs, education and financial status of their executives, etc. FEATURES do not sell. BENEFITS SELL.
You see, the company's training is on FEATURES while training as developed by field leaders is on BENEFITS. Prospects want to exactly how a product will benefit them, how the compensation plan can actually deliver a fat monthly check to their mailbox, how the upcoming conference will build their downline. Those are BENEFITS. They do the job for us.
Some companies have finally decided to make maximum use of the internet with beautiful websites, incredibly informative back offices, increased electronic communications, etc. However, none of these, from what I can see, have reached out to meet the real needs of the field.
What I mean by true value is the ability to see when a prospect visits our websites, receive e-mail notifications and entries into an 'online' contact manager and an autoresponder integrated into the system that goes to work doing much of our work for us. These have all been developed by field leaders.
Learn more about <a href='http://www.yourmlmtraining.com'>MLM Training</a>. Stop by Brad Near's site where you can find out all about duplication in our <a href='http://www.yourmlmtraining.com/yourmlmtrainingengine.html'>Marketing MLM Training</a> and see what it can do for you.
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New Unique Article!
Title: Do You Believe Company MLM Training Is Enough?
Author: Brad Near
Email: bradnear@cox.net
Keywords: mlm training, marketing mlm training, mlm network marketing training, training for mlm, training in mlm, marketing mlm training, mlm marketing training, mlm network training, online mlm training, mlm training online
Word Count: 463
Category: Home Based Business
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