5 Items to Consider When It Comes to SEO and Marketing Copywriting
by Benjamin W. Luffkin
When it comes to online marketing, content is king. Content echoes who you are as a company and allows customers to find you online. Content also helps to build relationships between your business and your audience. Using an SEO firm or professional will ensure that your company's message is getting to the right audience. Think about these five items regarding SEO and marketing copywriting:
1. Clearly Define Your Target Audience and Tone- It's essential that your target audience is clearly defined and that you use a tone that reflects your message. Professional websites should use a formal tone while blogs may find an informal voice more appropriate. As you define your audience, be sure to understand their interest, needs, motivations, as well as their challenges. The more you understand your customer the easier it will be to customize content and overcome obstacles that affect your customer.
2. Keyword Search - Keyword research is central to helping to identifying important topics and keywords for content writers to focus on. Both Google and Hubspot have keyword tools to aid in your word or phrase research. Using these keyword tools will show you if you company is on the right track or if you need to modify your game plan. Keyword tools also provide suggestions and a recommended list of results for each keyword or phrase that you input.
3. Correct Spelling and Grammar- This might seem like a no brainer but do not underestimate it's importance. Proper spelling and grammar speaks to the professionalism of your company and adds validity to your company, online content, and product/service. If your customers spot significant spelling or grammatical errors, they won't be likely to take you seriously. Review your content with a fine toothed comb. . Take the time to outline a written style guide for your company to ensure consistency in terms of capitalization, punctuation, and hyphenation.
4. Content Formatting - Like the spelling and grammar style guide, good content formatting will lend consistency to the content that you publish. It's a good idea to outline best practices for content formatting as well. Some of the questions you might ask are things like: Will there be images in your company's blogs? What about headers or sub headers? What font(s) will you use? Are there specific keywords to be used in the headers? Which keywords or phrases is it important to rank? The more information and detail you provide the more streamlined the process will become.
5. Create a Content Calendar- When it comes to content, what you say is just as important and how you say it. Frequency and how consistently you publish your message are also key things to consider. Create and editorial calendar or a publishing schedule to help keep you on track. It will act as a visual reference and timeline for your content publishing goals. Early morning publishing is the best time to publish new content during the week. Stick to publish in the mornings between Monday and Thursday. As you consistently publish content, your readers will come to expect it and will be on the lookout.
Know and understand your audience. Create a detailed strategy; the more information that you provide your copywriters, the better your content will be. Establish guidelines for spelling, grammar, and content formatting. Draft a publishing calendar to keep your company's publishing consistent and on track.
Benjamin W. Luffkin is an online marketing enthusiast. If you are interested in learning more about <a href="http://www.interactivemarketing.net/web-design-atlanta/">web design atlanta</a>, then he invites you to visit www.interactivemarketing.net. This article, <a href="http://www.uberarticles.com/home.php?id=1732390&p=76821">5 Items to Consider When It Comes to SEO and Marketing Copywriting</a> has free reprint rights.
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New Unique Article!
Title: 5 Items to Consider When It Comes to SEO and Marketing Copywriting
Author: Benjamin W. Luffkin
Email: rafael.e.zabala@gmail.com
Keywords: online marketing, online marketing company, online marketing agency,business marketing, marketing agency, marketing company,marketing, business
Word Count: 557
Category: Marketing
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